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Music impacts the quality of a workout. The right music can motivate members to exercise at their fullest potential, while the wrong music can be distracting or downright unpleasant, leading to reduced satisfaction and performance. This makes selecting music for a health club a difficult task. Not only do the tastes of individual members vary, but the music desired by the majority of people present at a particular time also changes. Often the “squeaky wheels” get their way, as members request their favorite formats from the staff. Andersen Consulting’s Center for Strategic Technology Research came up with a high-tech solution to these problems. It installed an automated system that selects the most appropriate music based on the pre-established preferences of Fitness Xchange members who are working out at a particular time.
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